Raul Mendoza Campos

Raül Mendoza

Brand Strategy, Digital Product, Creativity & IA

I help brands, companies and entrepreneurs turn ideas into clear, scalable and future-oriented digital systems.

I work at the intersection of strategy, creativity, technology and business, bringing 15+ years of experience in creative direction, digital product and growth models.

My approach brings together brand, product and applied AI, allowing me to design solutions that not only work, but also generate clarity, measurable impact and continuous evolution.

As co-founder of Miflow, a profitability intelligence SaaS for agencies, I led the full product cycle: user research, UX design, roadmap definition, strategy, content, sales, automation and go-to-market. This experience gave me a deep understanding of how to align user needs, business goals and data within a single coherent product vision.

I also co-founded Mousee, a digital agency built on a distributed-talent model. There, I designed scalable operational frameworks, brand systems and communication strategies, delivering websites, branding and campaigns for more than 200 clients per year.

I have worked with global companies such as Diageo, Coca-Cola, Coty Prestige, Uniqlo, Procter & Gamble and LVMH, and I regularly support startups and founders in the strategic activation of their products and services.

I work with closeness, honesty and rigor. My goal is to help organizations reduce complexity, make meaningful decisions and build products with purpose and measurable outcomes.

Brand Strategy

Identity systems, strategic platforms, value propositions, narratives, tone of voice and brand architecture.

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Product & Digital Experience

Product vision, conceptual UX, structural design of features, growth models, go-to-market, funnels and metric-driven systems

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Applied Artificial Intelligence

Integration of AI into creative and product processes, automation, content generation and human-AI hybrid systems.

Casestudies

Client: Miflow 2024
Fintech / UX / G2M / B2B

Turned an internal MVP into a market-ready revenue generating Fintech SaaS

View the case